About Us
About SustainMD
At SustainMD, we’re redefining the experience of primary care and medical weight loss through personalized virtual care. Led by Dr. Allison Barbee, a board-certified physician with two decades of clinical experience, SustainMD is a telemedicine practice built around access, trust, and evidence-based treatment.
We provide obesity, weight management, chronic disease management, and preventive care — all delivered remotely across California, Florida, Maine, and North Carolina.
Our mission is to help patients achieve meaningful, long-term health improvements without navigating crowded clinics, long wait times, or disconnected care.
Whether you’re managing metabolic conditions like PCOS and insulin resistance or simply seeking a physician who listens and understands, SustainMD offers compassionate, individualized care that fits your life.

What We Stand For
We believe in:
Relationship-based care
You’re not a number. You’re a story we want to understand.
Accessible support
Direct messaging with Dr. Barbee means no gatekeepers or automated replies.
Evidence-based medicine
From weight loss prescriptions to chronic disease care, every treatment plan is grounded in current research.
Real-world flexibility
Virtual visits, flexible memberships, and affordable care for everyday people — not just executives.
Our Story
SustainMD was born out of a simple but powerful observation: the standard healthcare system often fails patients struggling with obesity and related conditions. After years of working in traditional family medicine, Dr. Barbee saw firsthand how little time doctors had to listen, educate, and treat root causes.
Frustrated with this system and inspired by the life-changing outcomes achieved when utilizing the evidenced-based tools from the new field of Obesity Medicine, she launched SustainMD as a solo virtual micro-practice. The goal: combine compassionate, expert-led care with modern access and convenience.
Every patient receives thoughtful, personalized treatment directly from Dr. Barbee; no staff handoffs, rushed visits, or robotic protocols, just real care from a real physician who knows your name, your goals, and your story.
Who We Serve
Our patients come from all walks of life, united by a desire for honest, respectful, and supportive medical care.
Whether you’re:
Struggling with weight and related chronic conditions
Looking for ongoing support with a physician you trust
Living in a rural area with limited access to quality care
Tired of fragmented, insurance-driven healthcare systems
SustainMD is here to offer a different kind of care; one built on compassion, connection, and clarity.
What Makes Us Different
SustainMD is not a large clinic or corporate platform; it’s a physician-led micro-practice where every patient matters. Here’s how we stand out:
Solo Practice Model
One doctor. One point of contact. Zero confusion
Direct Messaging
Reach Dr. Barbee directly by text or email
Specialized Obesity Care
Advanced Obesity Medicine with real-time support
Virtual Care
Serving patients across CA, FL, ME, and NC with in-person option in NC upon inquiry (851 Bradley St NE, Concord, NC 28027)
Judgment-Free Zone
We meet you where you are, without blame or bias
Our Core Programs
At SustainMD, we offer carefully structured programs that align with your health goals and lifestyle. Whether you’re seeking ongoing weight loss support, preventive care, or short-term guidance, our programs are designed to deliver personalized, virtual medical care with compassion and clarity.
Each offering is led by Dr. Allison Barbee, a board-certified physician with a deep commitment to treating the whole person, not just the symptoms.
Insulin Resistance Boot Camp
An intensive, 3-month physician-led program designed for patients with long-standing insulin resistance, weight struggles, or early diabetes.
- 12-Week Jumpstart – A Plan Patients Love
- Weekly visits and continuous glucose monitoring (CGM)
- Structured lifestyle, medication, and lab tracking
- Personalized accountability and coaching
Basic Weight Loss Membership
Designed for healthy individuals focused strictly on weight management. This plan includes high-quality support without chronic disease care.
- Monthly Physician Visits
- Body Composition Analysis
- Patient Advocacy, including Medication Prior Authorizations and Appeals, as appropriate
- Medication and lab monitoring
- Obesity-focused coaching and titration
Best for: Young adults or individuals with normal labs who don’t require chronic disease management.
Premier/Intensive Weight Loss Membership
This all-inclusive membership is ideal for patients managing obesity alongside chronic diseases like diabetes, high cholesterol, PCOS, and more. It includes:
- Monthly Physician Visits
- Body Composition Analysis
- Patient Advocacy, including Medication Prior Authorizations and Appeals, as appropriate
- Comprehensive obesity care
- Chronic disease management
- Medication and lab monitoring
- Direct physician access via text, email, and virtual visits
- Includes Direct Primary Care- (with link to SimplyWell Plan)- with unlimited preventive care and sick visits
Best for: Patients who need full-spectrum medical care and accountability from a dedicated obesity physician.
SimplyWell Plan DPC
An annual membership that provides essential preventive care without the $450 consultation fee, designed for rural and low-use patients. This plan includes its own Comprehensive Preventive Care Consultation.
- Comprehensive virtual health review
- Annual labs (CBC, CMP, A1c, Lipid, TSH)
- 3 acute virtual visits/year
- Screening and referral coordination (Pap, Mammography, Colonoscopy, vaccines)
- Direct communication with Dr. Barbee
Best for: Patients seeking an affordable and low-commitment approach to maintaining their health.
Meet Allison Pope Barbee, MD
Dr. Allison Barbee is a Board-Certified Family Medicine physician and an active member of the Obesity Medicine Association. With over 20 years of experience, she brings clinical expertise and deep compassion to every patient relationship.
After years of practicing in traditional settings, Dr. Barbee founded SustainMD to focus on high-touch, virtual care that empowers patients to understand their health and take actionable steps toward lasting change.
I believe everyone deserves access to respectful, high-quality care; especially when dealing with complex, often misunderstood conditions like obesity.
Are We the Right Fit for You?
SustainMD may be a great fit if you’re:
Tired of generic weight loss programs and want physician-guided care
Looking for virtual access to a trusted doctor who listens
Managing chronic conditions and want to reduce or simplify medications
Seeking compassionate, judgment-free care for long-term results
Located in California, Florida, Maine, or North Carolina

Ready to Get Started?
Let’s work together to build a healthier future. Whether you’re exploring medical weight loss telemedicine, our SimplyWell Plan, or a single consultation, you’ll find a partner in Dr. Barbee and SustainMD.